How to Choose an Explainer Video Company: 12 Questions
The 12 questions to ask any explainer video company before you sign, what a good answer sounds like, the red flags to listen for and a scorecard to compare proposals side by side.
Paper Cut-Out Animation: What It Is, How It Works & Examples
Paper cut-out animation, also called cutout animation, is a form of stop-motion animation that uses flat characters, props and backgrounds cut from paper, card, fabric or photographs. The animator moves the pieces a little at a time […]
30 Best Explainer Video Examples (and Why They Work)
30 explainer video examples grouped by style: 20 films from our studio and 10 famous brand explainers, each with its runtime, what it was made to do and the one lesson worth taking into your own brief.
Our Explainer Video Production Process, Step by Step
How we make an explainer video in six stages, from the kick-off meeting to final files: what happens at each stage, what you sign off, how long it takes and how to keep it on schedule.
Silhouette Animation: What It Is, History & Famous Examples
Silhouette animation is animation in which characters appear only as solid black shapes against a lighter background. Traditionally it's made by backlighting jointed cardboard cut-outs and moving them frame by frame under a camera. Today the same […]
Text Animation Apps Compared: Best Free & Paid Tools
The most useful text animation apps today are Adobe Express, Canva, CapCut and Mojo. All four have a free tier and let you add animated titles, captions and kinetic text to videos and social posts. Adobe Express […]
Best Animation Studios in the World & Their Latest Films
The best-known animation studios in the world include Walt Disney Animation Studios, Pixar, DreamWorks Animation, Illumination, Sony Pictures Animation, Aardman, Laika, Studio Ghibli and Ireland's Cartoon Saloon, plus Japan's top anime studios, such as Toei Animation, MAPPA, […]
Sand Animation: What It Is, How It’s Made & Famous Artists
Sand animation is a form of stop-motion animation where an artist moves sand on a backlit glass surface, changing the image a little at a time and capturing a frame after each change. The term also covers […]
What Is a VSL? Video Sales Letter Meaning & How to Make One
VSL stands for video sales letter: a video that does the job of a written sales letter. It walks one viewer through a problem, your solution, proof and an offer, and ends with a single call to […]
Kurzgesagt Meaning: What ‘In a Nutshell’ Means & Who Made It
**”Kurzgesagt” is German for “in short” or “in a nutshell” (literally “shortly said”). It’s the name of a Munich animation and design studio founded by Philipp Dettmer, best known for its YouTube channel Kurzgesagt – In a […]
Walk Cycle Animation: Key Poses, Frames & Step-by-Step Guide
A walk cycle is a short sequence of frames that loops to show a character walking, so you don't have to animate every step again. It's built from four key poses (contact, down, passing and up) for […]
Explainer Video Voiceover: How to Cast & Brief a VO
How to cast and brief an explainer video voiceover: tone, accent and languages, how long your script will run, a copyable VO brief, recording, usage rights and human vs AI voices.
